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Australian Better Business Insurance

Australia Better Business insurance (ABBi) is the small business insurance specialist. ABBi offers specialist insurance support direct to small and micro businesses in Australia. ABBi's website provides insurance solutions, risk management tips, an online quote request function and general business support. ABBi arranges policies of insurance for Australian Alliance insurance Company Limited (AAI). AAI and ABBi are both part of the Promina Group.

Having been impressed by Web Rank's detailed Search Engine Compatibility Report for the site, ABBi asked us to provide a search engine marketing solution to ensure their site would rank well for regional insurance-related searches in their target market of Australia.

With the implementation of ABBi's search engine optimisation campaign, Web Rank has achieved several top ten positions for the site across the world's most important search engines and directories. Below are just a few examples* :

Sample Search Engine Ranking:

# 5 public liability Australia
# 4 car insurance quotes Australia
# 8 small business insurance Australia
# 2 Australian business insurance

# 5 Australian business insurance
# 4 public liability Australia
# 10 insurance quotes Australia

# 1 business insurance
# 1 Australian business insurance

# 1 small business insurance
# 1 business insurance
# 5 insurance quotes
# 3 insurance quotes Australia

Ask Jeeves
# 1 Australian business insurance
# 2 small business insurance Australia

# 1 Australian business insurance
# 2 small business insurance Australia
# 5 insurance quotes Australia
# 1 public liability Australia

AltaVista Australia
# 6 small business insurance
# 3 business insurance
# 1 Australian business insurance

# 4 Australian business insurance
# 1 public liability insurance Australia
# 5 small business insurance Australia

# 2 quotes Australia
# 7 insurance quotes Australia
# 2 Australian business insurance

Web Wombat
# 1 small business insurance
# 4 Australian business insurance

* Please note that these rankings were current as of last month, some variations may have occurred since then due to regular search engine algorithm adjustments.

Remember that these ranking results were achieved even while competing with millions of other web sites targeting the same search terms. So what is the most obvious benefit of search engine optimisation? Traffic! Below is an actual example of the growth in site traffic ABBi experienced as a result of their search engine optimisation campaign:

As you can see, within two months of the SEO campaign being implemented in September 2002, site traffic increased by 42 percent from 1,362 visitors to over 1,900 visitors in the month of November 2002. Search engine referrals now account for 55 percent of all site traffic, a factor our client attributes entirely to the impact of Web Rank’s search engine optimisation services. What's even better is that all this extra traffic is highly targeted, having found the site by conducting a search for keywords and phrases directly related to their products and services.

Additional Information

If you'd like to receive an obligation-free quote to help YOUR site achieve high ranking success, Click Here. We will be happy to discuss your specific requirements and tailor a proposal to help you meet your ranking objectives. 

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Client Testimonial:
"Just wanted to thank you for the work you have done with us on our search engine strategy. Not only have the results themselves been excellent, but we certainly appreciated the time you took along the way to explain the process to us and educate us in terms of outcomes. Looking forward to working with you again in the future."
Penny Blakeston
Marketing Manager
Australian Better Business Insurance



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