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>>  Search Engine Compatibility and the Top 100 Australian Companies

Click here for a list of Australia's Top 100 Public Companies

Web Rank have released a new report revealing that 99 percent of Australia’s Top 100 Public Companies have web sites that sabotage their ability to be found by search engine users.

Search Engine Compatibility and the Top 100 Australian Public Company Web Sites, details how nearly every one of the web sites belonging to Australia’s Top 100 Public Companies contain design elements that in some way negatively impact their search engine compatibility. As a result, many of Australia’s leading companies are not found listed in the search results of the most popular U.S. and Australian search engines.


"...the report contains some incredible information on how to optimize Web sites for high rankings. Not just Australian Web sites -- all sites... you're going to get a ton of great SEO info out of this report. You'll find that by reading what the top companies are doing wrong on their sites, you'll get quite a lesson in how to do it right. If you're looking for a good guide on creating Title tags, Meta tags, Alt tags, keyword-rich copy and more, you may very well want to check out this report."

Jill Whalen
Author, High Rankings Advisor


Key report findings:

  • 99 percent of the Top 100 Australian Public Companies have web sites that sabotage their ability to be found in search engines.
  • 4 percent of the Top 100 are not listed in any of the most popular U.S. or Australian search engines.
  • 50 percent of the web sites are inaccessible to the visually impaired.
  • 3 percent of Top 100 companies are using techniques that could get them penalised by the search engines if discovered.
  • 90 percent of the Top 100 fail to utilise their site Title Tags effectively.
  • 38 percent of the Top 100 cannot be found for their chosen search terms.
  • 31 percent of sites are not listed in popular Australian search engines.
  • 65 percent of the Top 100 do not use target keywords on their home pages.

The Report explains in detail the elements that make up a search engine compatible web site and provides advice on how to ensure your site is optimised for indexing by search engine robots. 

Click Here to read our Media Release about the Report.


Leading New Zealand based search engine marketing firm Web Rank, recently conducted a study into the top 100 companies
in Australia. In just the same way as I discovered the facts about the top UK based companies and Fredrick Marckini discovered similar with companies in the US, corporate Australia needs to pull its "SEO socks up".

Mike Grehan 
Editor, E-Marketing News
Author, Search Engine Marketing: The essential best practice guide


Search Engine Compatibility and the Top 100 Australian Public Company Web Sites comes in two versions for purchase:

1. Summary 
    Version

USD $75 (approx. AUD 110)*

2. Full Version 

USD $99 (approx. AUD 140)*

Contact us if you'd like to purchase either version of the Report and we will send you a payment link. As soon as your payment is processed, you will be emailed a password protected link from where you can download the report in PDF format. (You'll need Adobe's Free Acrobat Reader to view the PDF file).

If you prefer to pay in Australian or New Zealand dollars, please Contact us and we will invoice you in local currency (plus GST if applicable) and you can pay by cheque or direct deposit. 
 

"Top Australian companies have top problems that could make them
inaccessible to search engines, finds optimization firm Web Rank..."

Danny Sullivan
Author, Search Engine Watch


The Summary Version consists of the following contents:

Introduction 
1. Summary of Findings
2. The Top 100 Australian Public Companies for 2002 
3. Methodology Used
4. Web Site Elements Studied
5. Search Engine Compatibility Statistics 
6. Search Engine Ranking Statistics
7. Conclusions 
8. About the Authors
Appendix 1. Sources 
Appendix 2. List of Search Engines Used
Appendix 3. Sample Search Engine Ranking Report

The Full Version consists of the Summary Version and the following additional appendices:

Appendix 4. Top 100 Compatibility Chart [Detailed spreadsheet displaying search engine compatibility results for each of the Top 100 companies]

Appendix 5. Sample Search Engine Compatibility Report [Detailed search engine compatibility analysis for the web site of one of the Top 100 companies]

Appendix 6. Top 100 Search Engine Ranking Reports [Detailed search engine ranking reports for each of the Top 100 companies]


"Most Australian business web sites are unfriendly to search engines, according to a report that has been made available on the Internet. A survey by search optimisation company Web Rank shows, the report says, that the top 100 Australian public companies (web sites) contain design elements that have a negative impact on search engine compatibility."
Wendy Levy
Journalist, Canberra Times


Australia's Top 100 Companies studied in the report include:
 

  Australia's Top 100 Companies for 2002

1

 BHP Billiton

2

 Telstra

3

 Commonwealth Bank

4

 Westpac

5

 ANZ Banking Group

6

 National Australia Bank

7

 Woodside Petroleum

8

 Foster's Group

9

 Woolworths

10

 Rio Tinto

11

 AMP

12

 CSR

13

 Telecom New Zealand*

14

 Axa Asia Pacific

15

 Westfield Trust

16

 Coles Myer

17

 Southcorp

18

 Santos

19

 St George Bank

20

 General Property Trust

21

 Wesfarmers

22

 Publishing & Broadcasting

23

 Suncorp Metway

24

 Qantas

25

 Amcor

26

 Macquarie Bank

27

 Coal & Allied

28

 TABCorp

29

 WMC

30

 Lend Lease

31

 Stockland Trust

32

 Westfield America Trust

33

 Macquarie Infrastructure Group

34

 Challenger International

35

 Goodman Fielder

36

 Mayne Group

37

 Transurban

38

 Boral

39

 Mirvac Group

40

 Westfield Holdings

41

 BankWest

42

 Coca-Cola Amatil

43

 AGL

44

 Contact Energy*

45

 Harvey Norman

46

 Burns Philp

47

 Leighton Holdings

48

 PaperlinX

49

 Lion Nathan

50

 Deutsche Office Trust

51

 CSL

52

 Gandel Retail Trust

53

 Origin Energy

54

 Futuris Corporation

55

 Aristocrat Leisure

56

 Seven Network

57

 Colonial First State Property
 Trust Group

58

 BT Office Trust

59

 Insurance Australia Group

60

 Warehouse Group*

61

 Australand Holdings

62

 Foodland

63

 AMP Diversified Property
 Trust

64

 Normandy NFM

65

 Village Roadshow

66

 Investa Property Trust

67

 Centro Properties

68

 Australian Foundation Investment Co

69

 Lihir Gold^

70

 BRL Hardy

71

 Deutsche Diversified Trust

72

 Macquarie Goodman Industrial Trust

73

 Orogen Minerals^

74

 Perpetual Trustees Australia

75

 Toll Holdings

76

 AMP Office Trust

77

 ING Office

78

 ING Industrial Fund

79

 Incitec

80

 AMP Shopping Centre Trust

81

 Macquarie Office Trust

82

 TAB

83

 Jupiters

84

 John Fairfax Holdings

85

 Sons of Gwalia

86

 Patrick Corporation

87

 Soul Pattinson

88

 Fletcher Building*

89

 AlintaGas

90

 Tower*

91

 Argo Investments

92

 Brazin

93

 Brambles

94

 Billabong

95

 Auckland Airport*

96

 PMP

97

 Australian Stock Exchange

98

 Australian Agricultural Company

99

 Rural Press

100

 West Australian Newspapers


List of Top 100 Australian Public Companies for 2002

* New Zealand company
^ Papua New Guinea company
# This web site could not be accessed during the entire research process.



 
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