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       "I'd recommend reading The SearchLight by Kalena Jordan, one of the speakers at the [Search Engine Strategies] conference and a close watcher of all things search..."

Danny Sullivan, Editor - Search Engine Watch

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Do you want your site to achieve a higher ranking in the search engines?

Do you want to know the answers to commonly asked questions about search engine ranking? 

Do you want to know the secrets to increasing your web site traffic? 

Then Enter Your Email Address Below to subscribe to our FREE search engine newsletter The Search Light. Every month, we will provide you with articles, FAQ's and tips on how to improve your search engine ranking, as well as the latest news from the search engine industry.  Please do not use an auto responder email address to subscribe with!

Search Light Subscriber Feedback

Hello Kalena,

Just a quick note to acknowledge the fact that your "thank you for subscribing" note is the BEST I've seen yet. VERY, Very well done !!!

Dan Porteous
Startup Internet Marketing 

Hi Kal

Great newsletter!! Really excellent!

Chris Dimmock
Cogentis Internet Positioning Services

Hi Kalena,

I wanted to comment on your article "What SEOs Expect From Their Clients". It is so on target, thank you for writing it. I could identify with everything you mentioned in your article.

I liked the article so much I've included the link to the article in my monthly maintenance reports to my clients. Thanks again for the great article.

Best to you,

Daria Goetsch
Search Innovation

Hi Kalena,
I found your article on "How To Get Your Web Site Content Syndicated" extremely useful. We've used it to set up our own RSS feed at MarketingExperiments.com.

Brian Alt

Some great stuff coming from your neck of the woods the past several weeks. It's MUCH appreciated. Thanks to you and your team for all the hard work. You've become one of my daily resources for info...

All the Best to you,

Kimberly K. Krause
SEO/UI/Usability Consultant

Kudos on a good article.

As a 7+ year SEO/ SEM veteran, I agree with much of what you said.


Andrew Arenson

Hi Kalena,

Loved the article! I even set up my own RSS to test out your tutorial. Good stuff.

Robert Clough
Search Engine Guide

Hello Kalena,

When visiting your site today, I was impressed with the articles and tutorials that you have authored...


Michael Bloch
Team eDevCafe

Hello, Kalena... 

This is just a note to say that I found your "thank you for subscribing" message to be 
rather refreshing. I opt for "text" in newsletters, as a rule, because for some reason I can't explain I don't care to receive website-looking stuff. But I did like your "welcome" page. And if your newsletter looks more or less like that, then it will be okay with me.

Elizabeth Adams


Excellent report. And just exactly what I expected to see. There's lots of good SEO advice in there. Hugs, kisses and in true NZ style, lots of tongue waggling.


Mike Grehan 
Author, Search Engine Marketing: The essential best practice guide

How To Get Your Web Site Content Syndicated is a Dec. 2002 tutorial by Kalena Jordan and Dan Thies from which I drew inspiration to get my own newsfeed going.

Danny Sullivan
Search Engine Watch

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