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These days, most search engines and directories have a Pay For Performance (PFP) or Pay Per Click (PPC) element to them. These paid services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine compatibility of your site design. 

The extra exposure can include having your site listed above the normal search listings under "sponsored matches" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on. For companies that don't have search engine compatible sites, or that don't have the time or budget to implement a traditional search engine optimisation campaign to obtain high rankings, PPC and PPC options can be a good solution to increasing site traffic, quickly. These options are also an excellent choice when used in combination with a search engine optimisation campaign to achieve maximum exposure and larger traffic volumes.

Below is an outline of the most popular Pay For Performance models:

BidRank - Pay-per-click Management Software 
BidRank Pay Per Click PPC Bid Management Software
Reference Coupon Code WR007 for 5% off of your purchase!


    Google AdWords Pay Per Click (Highly Recommended)

With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price. Web Rank staff are Qualified Google Advertising Professionals and have the associated certification issued by Google, so you can rest assured we know how to get the most from your campaigns.

Google AdWords gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google. Your ads appear on the right side of results pages in a green “call out” box under the heading “Sponsored Links”. Your AdWords text ads appear on search result pages for the keywords you buy, and can be targeted by language and country. So, to reach collectors of tin toys you might buy the keywords "toy collector," "tin toys," etc.

The pricing of Adwords is based on the amount you are prepared to bid for your keyword or phrase and the overall cost is determined by the number of click-thru’s your ad achieves (regardless of the number of impressions served). Google positions your ad based on how many users click on it over time. Google will automatically disable any keywords with less than 0.5% click-thru rates. Web Rank would take your list of preferred search terms and create a range of text ads to promote your site with. Over time, only the most successful ads would be retained (those with the highest click-thru rate).

Cost: Click Here for Our Google AdWords Pay Per Click Pricing 
More Info: https://adwords.google.com

Here at Web Rank, we have used Google AdWords for our own web sites and client sites with very good results. Because your ad is shown every time there is a matching search, but you only pay when someone clicks your ad, you achieve a lot of “free” impressions. By being constantly associated with certain search terms, this type of campaign can cost-effectively contribute to your site’s branding power. In our opinion, it is well worth giving Google AdWords a try.

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Client Testimonial:
"Just wanted to thank you for the work you have done with us on our search engine strategy. Not only have the results themselves been excellent, but we certainly appreciated the time you took along the way to explain the process to us and educate us in terms of outcomes. Looking forward to working with you again in the future."

Penny Blakeston
Marketing Manager
Australian Better Business Insurance."



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