Benefits of Search Engine
Achieving a high ranking on the internet search engines is like
having the best advertising bargain imaginable. Think about it this way:
of the millions of searches conducted each day, the sites that appear at
the top of the search results essentially get free website promotion
services. The resulting visitors to those sites are more likely to
purchase products and services since they were specifically searching
for that information.
Internet web site promotion tools and services such as
search engine optimisation provide a very low cost of advertising with a probable high
rate of return, giving you an excellent Return-on-Investment.
Traffic, Traffic and MORE Traffic
What is the most obvious benefit of search engine optimisation? Traffic!
Below is an example of the growth in site traffic that resulted for one
of our clients from a recent search engine optimisation campaign:
As you can see, within two months of the SEO campaign being implemented at the
end of March 2003, site traffic
increased by 96 percent from 27,793 visitors to over 54,500
visitors in the month of May 2003. Within 6 more months, traffic had increased
by an incredible 242 percent to 132,088 visitors in the month of October 2003.
That's a whopping 475 percent increase
in traffic since the site was optimised!
Search engine referrals now account for
nearly 20 percent of all site traffic, a factor that can be attributed entirely
to the impact of Web Rank’s search engine optimisation services.
It's a well known fact that visitors that are already qualified leads
are more likely to buy your goods and services.
This is what a lot of
webmasters fail to capitalise on: how to use search engines to target
their niche markets.
A recent study from NPD Group has found that 55%
of online purchases are made on sites
found through search engine listings, while a mere 9% are on sites
found via banner ads.
Are you targeting the wrong keywords? Are your META
tags full of non-performing generic keywords such as "web design",
"books", "music" etc? Using keyword research, a SEO campaign can help
you locate the best search terms to target which will attract more
potential customers to your web site.
Web site promotion companies such as ours can ensure you are targeting
the right search keywords and capturing your niche markets via search
Would you like an obligation-free quotation for us to optimise your
site and provide advice on how to make it more search engine compatible?
Then Click Here.